Web Marketing Models for Your Business

Author: Gary Davies

Web Marketing came as a natural phenomenon that coincided with the popular use of the internet for various purposes that, until now, continues to evolve and traverse almost all, if not all, aspects of life.

International commerce and trade used to be a monopolised domain of the mighty multinational companies as it involved physical movement of products and equipment entailing trans-ocean set up or employment of administrative and operational human resources.  It unambiguously required a lot of financial resources to implement such an enterprise.

Web Marketing effectively empowers even those with limited financial resources to do multinational business.  There are e-commerce sites that cater even to one-time single-product selling for a small percentage of the proceeds.  To protect its interests, such a site requires the seller to register or sign up with the site to insure business transaction integrity.  The e-commerce site handles the transaction as its service offer including the changing of hands of both product and payment, ensuring collection of its percentage before the net proceeds are received by the seller.

The seller may also opt to create his own website, conducting web-based business in his own way, with his own products, parallel to the modus used by large-scale manufacturing corporations (which are mostly China-based).  This model does not command optimum profits as there are still costs for inventory maintenance and management.

A growing optional model used by small-scale (or even micro-scale) entrepreneurs with a little knowledge of web development or has easy access to web development services is 'drop shipping'.  This modus does not involve keeping inventory in stock but access the products from manufacturers or wholesalers instead.  The reseller/retailer advertises or posts his products on his website or an e-commerce website, incorporating computation or projection of shipping costs to his retail price offer.  He then takes orders from customers and in turn orders them in bulk from the manufacturer or wholesaler (for discounts) who 'drop ships' the product directly to the buyer or end-user without disclosing the shipper\'s or company address, effectively implying that the product was shipped by the reseller/retailer.  This ensures optimum profits as there are almost no overhead costs.

Large corporations also use web marketing in many forms.  The primary purpose for which it is used is similar to that of the small entrepreneur – maximising profits by minimising costs and speeding up the process of concluding business.  One of the techniques used by companies is web social media.  It effectively speeds up promotion and marketing of its products and services to the farthest reach the internet can.  The rate and volume of business concluded through the facility are only limited by the web design concept and the capability, experience and skills of the personnel handling the web marketing arm.

Have you identified the web marketing model that perfectly suits your business operation?

Article Source: http://www.articlesbase.com/web-design-articles/web-marketing-models-for-your-business-5334690.html

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